Why People-Driven Businesses Succeed

On this week’s episode of Shifting the Law, Johnny is joined by marketing expert Rusty Shelton. Rusty is the founder and chairman of Austin-based Zilker Media, a highly sought-after keynote speaker and thought leader, and the author of two must-read books: “Mastering the New Media Landscape” and “Authority Marketing.” During their discussion, Rusty and Johnny talk about the strategies behind people-driven business models, how Rusty helped Johnny find and capitalize on his own personal brand as an attorney, and the importance of culture in leadership. Finally, Rusty shares some unique advice for young folks looking to make professional connections and land that dream job.

Listen to the full episode below, or on Apple Podcasts here.